Instructional Design Philosophy & Method
Here’s my take on instructional design…
It’s vital to understand the value that quality training brings to your workforce.
A 2014 study conducted by Bersin Research found that “not only do more than 70% of organizations cite ‘capability gaps’ as one of their top five challenges, but many companies also tell us that it takes 3-5 years to take a seasoned professional and make them fully productive.”
Quality training is the answer! Companies which fall into Bersin’s L&D “high-impact” categories place a significantly higher value on training than average. Google spends about $1800 dollars on training per employee, in 2009 yahoo spent about $350 per employee. This goes to show that if a company doesn’t invest in it’s people, they probably won’t get the business results they’re looking for.
We can look at training as a necessary evil that consumes a large portion of our discretionary budget, or we can see that the right kind of training- a training culture that understand the business and the learner- can actually drive the business by increasing performance, customer satisfaction, and therefore revenue.